Possible Causes of Sales Decline Case Study Example | Topics and Well Written Essays - 1500 words

Possible Causes of Sales Decline - Case Study Example Many people start businesses without proper planning. They just open their doors for business hoping to succeed. Research has indicated that business plans form an imperative tool for any business enterprise; thus, before one starts a business. This identifies what one wants to go and how he or she will reach there. During our discussion, I will ask the manager, Carol Todd whether she made a plan before the business started. If she did not, this might have contributed to the sale decline problem. I will, therefore, advised her to come up with a business plan. This will assist her to run the business well and hence improving the number of sales. (Blank, 2010) Â  In most cases, businesses plan to get a loan. Once they obtain the loan, they completely forget about the plan. Apart from having a business plan, it is also vital to have specific objectives especially for the first one year of the business operation. In the planning process, one should develop goals and objectives for the business, break them into stages and identify anything which must be done in each of the stages. In my discussion with Caro Todd, I will ask her whether there are goals for the business. If there were no goals, this might have contributed to the problem. I will then advised her to start setting goals and objectives for the business. Â  After establishing the operational goals and objectives, it is also important to ensure that one measures how the business is performing against the established goals and objectives. This will help the owner know whether modifications and other strategies are needed. The manager may have failed to measure the objectives as well as the goals of the business, this might have contributed to the problem. During our discussion, I will, therefore, advised her to start measuring goals and objectives which will help the number of sales to increase. Â